Gender Makes Business Sense

Gender makes Business Sense (GmBS) is a practical capacity development journey for agripreneurs that enhances their understanding of business plus an integrated gender dimension to thrive with a new mindset. The GmBS journey shows how a collaborative approach between women, men, public and private sectors, and the community can systematically redress the gender imbalances in all agribusiness value chain segments. GmBS is about Gender Transformative Change, tackling power relations at the root causes systematically, by demanding behavioural change at various levels and stages, not only from agripreneurs but also from policy actors in national ministries and GmBS facilitators in the field.